AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |
Back to Blog
Zipcar founded3/24/2023 ![]() ![]() "Finally, you have heard me talk about the importance of building a self-driving service that's scalable - and where and how big you launch is key to this. "Being able to operate a technology-enabled fleet with a high utilization rate and rapid recovery is critical for our self-driving service to become seen as trusted, reliable and efficient," Farley wrote. Griffith led what is the world's largest car-sharing network in going public in 2011 and was responsible for its sale to Avis Budget Group the year he left the company.įarley wrote that Griffith's responsibilities as director of AV product, effective Monday, will include further developing Ford's autonomous vehicle brand and marketing, defining the customer experience and product attributes needed to deliver the automaker's vision, and building out the company's fleet management and regional operations. Griffith joined car-sharing service Zipcar as CEO in 2003, replacing one of the founders, and held that position until 2013. In a Medium blog post, Farley said Griffith is critical to the team for his experience in "launching a new mobility service with large-scale operations." In addition to Tuesday's announcement, the automaker has made other moves to meet this deadline, including acquiring defense contractor Quantum Signal AI in July. The automaker previously said its investment in AV technology would total $4 billion through 2023.įarley said at a conference last month that the automaker is still committed to launching self-driving commercial robocars by its self-imposed deadline of 2021. The Ford subsidiary was formed in 2018 and focuses on autonomous vehicle development, including self-driving systems integration, AV research and advanced engineering and more. Griffith, 60, will lead the development and execution of the automaker's go-to-market strategy as it relates to customer experience and autonomy. Griffith will join Ford Autonomous in a new position as the director of AV product, marketing and operations, Jim Farley, the automaker's president for new businesses, technology and strategy, said Tuesday. DETROIT - Former Zipcar CEO Scott Griffith, auto industry veteran, is joining Ford Motor in advancing the automaker's autonomous vehicle development.
0 Comments
Read More
Leave a Reply. |